Using style to appeal to a younger audience

From concept development to post-production, we planned and produced a diverse and effective package of videos to help AgriNovus launch its new web product, Field Atlas. This video case study explains the various steps taken to produce all the video content for their great new product.

When AgriNovus, a statewide non-profit that works to promote and accelerate the growth of the agbioscience community, explained to us their vision for a new web tool they were developing, we jumped at the opportunity to work with their talented team to develop and produce a massive amount of content.

The organization recognized the importance of video for this endeavor, but they invited our team to help plan the ways in which video would be used to tell their story. In the end, we developed an effective visual style for the videos, filmed nearly 50 individual interviews, amassed hours and hours of footage, and created dozens of custom motion graphics and animations to help bring this vision to life.